Welcome to Monarch Truck Center
Monarch Truck Center is an AUTHORIZED HINO MEDIUM DUTY TRUCK DEALER
Monarch Truck Center, the authorized dealer for Hino Trucks, is the undisputed Bay Area leader in new and used medium duty truck sales and leasing. With years of experience in building various truck applications for their own rental/lease fleet, Monarch has learned how to design a truck that will fit the needs of businesses in a variety of different industries and stand up to the harsh world of day-to-day use.
Being in the rental/leasing business since 1976, Monarch’s friendly and knowledgeable staff can provide expert advice about the ins and outs of all truck body applications. With a 250 plus rental/lease fleet of box vans, flatbeds, dumps, and refrigeration trucks, Monarch knows what it takes to maintain your vehicle and keep it running smoothly. Their factory trained technicians, truck repairs, parts-service department, and body shop service will help your company’s medium duty truck stay on the road and operate at peak performance well past the warranty date.
At Monarch, we have a vested interest in your business and value the quality of your experience. Whether you are renting, leasing, servicing, or purchasing a vehicle, ensuring your satisfaction is the first priority of our staff. As a family owned organization, we know that relationships count, and we hope to create lasting and friendly partnerships with businesses both small and large, locally and abroad. We hope to see you soon!

Sales Contacts
Ben Rivas, brivas@monarchtruck.com, 510-471-5530
Paula Ventura, pventura@monarchtruck.com, 510-471-5530
Monday - Friday: 8:00 am - 5:00 pm
we are your
certified ultimate advantage
Certified Ultimate Dealers have changed the way they do business for Sales, Parts, Service and overall support to be able to deliver the Ultimate Ownership Experience at every level. Take a look at what it takes to meet the premier standards of Hino Dealerships, and what this means to you.
Inventory
Certified Ultimate Dealerships are committed to carrying inventory at a level right for their market-that means when you need it, they'll have it.
COMMUNICATION
Sales associates are held to the highest standards in the industry. Certified Ultimate Sales professionals work to make sure you have the information you need to make a profitable business decision.
TRAINING
It's one thing to own the most advanced engineering in light- and medium-duty trucks, but it's another to get the most out of it! Certified Ultimate Dealers are trained to get you up and running with leading industry services like Hino Edge.
INVENTORY
Certified Ultimate Dealers are required to carry more inventory in parts for top level service and repair/replace items. Above the industry average. That means it's in stock when you need it, and not on the other side of the country.
DELIVERY
In the event that you're not able to be at the dealership to pick up, your Certified Ultimate dealer will deliver it-for free.
RAPID EVALUATION
An evaluation of your trucks means you know where you stand from the get-go. Certified Ultimate Dealerships are focused on getting you the information you need to make decisions and back on the road in the shortest possible time.
TRAINING
The Hino Master Elite training program is one of the toughest qualifications for service staff in the industry. Certified Ultimate service teams are trained in Rapid Evaluation, Hino's highest level of training.
COMMUNICATION
Information is power, and information in service means you get back on the road sooner. Certified Ultimate service teams feed data to Hino Edge as they perform services, so you're notified in real-time and know exactly where you stand every step of the way. Now you can make decisions on resource allocation faster here than anywhere else.
L series
23,000 - 33,000 lbs. GVWR
xl series
33,000 - 66,000 lbs. GVWR
ultimate ownership experience
Our commitment to you for the lifespan of your ownership.
Hino Edge is a powerful, next-generation connected-vehicle solution that comes standard on all Hino trucks. It delivers vehicle location tracking, a live fleet performance dashboard, vehicle health monitoring including real-time fault notifications, streamlined service experience with case communication, and telematics.
We've got your back-covered, that is. For the first three years of ownership, regardless of mileage, HinoWatch ensures you're protected night and day, year-round, with roadside assistance for your Hino truck anywhere throughout the United States.
All Allison transmissions include Hino's 5-year, unlimited-mile transmission warranty. This is simply the best base transmission warranty in the industry that extends to Class 6 8, and includes Hino L and XL Series models.
Hino Trucks is simplifying the path to zero emissions and vehicle sustainability with the introduction of Hino InclusEV, a premier portfolio of end-to-end electric vehicle [EV] enablement solutions exclusively available from Hino's nationwide dealer network.
Parts | Service | Financing
get hino help

genuine hino parts engineered for your trucks.
Parts
Billy Hendrien, Parts Manager for Monarch Hino Truck Parts. Hey, anybody can sell you a truck part, but if you want a knowledgeable sales staff, huge inventory of factory Hino parts you come to Monarch. We have been rated top 5 for parts sales in the Western Region 9 years running.
Customer Service, professional follow up, and FREE Bay Area delivery 2 times a day will get your Hino truck back up and running.
We offer month specials and fleet discounts. If you are not receiving our email promo’s be sure to send us your email so we can get you setup to receive those discounts.
Filters, Brakes, water pumps, you name it its all factory genuine and right here.
Thanks and talk to you soon.
Parts Contacts

SERVICE YOUR HINO OUR HINO TRAINED TECHNICIANS ARE HERE TO HELP.
Service
Jeremy, Assistant Service Manager here at Monarch Truck Center. As your authorized dealer for Hino Trucks, we can offer you the best quality service your Hino truck will need.
• Our Technicians are Factory trained
• We use genuine Hino Parts
• And We use proprietary Hino diagnostic tooling to identify the issue and get your vehicle back on the road
From a simple Oil Service to a Major Engine Repair we can handle it all. Call us today to schedule your appointment and let us show you that we are the Bay Area’s Medium Duty Experts. Don’t forget we also offer a 35% discount on rentals while your vehicle is in our shop to minimize your downtime
Thanks, see you soon.
Service department Contacts
Dena Lozoya, dlozoya@monarchtruck.com, 510-476-0674
Charles Shimozono, cshimozono@monarchtruck.com, 510-476-0674
Monday - Friday: 8:00 am - 5:00 pm

Accessorize your hino truck.
Accessories
HinoStyle enhances your Hino truck with premium quality stainless steel accessories. Our trim pieces feature highly polished 304 grade stainless steel, while our durable steps use 430 grade steel for maximum endurance. All adhesive products utilize heavy-duty 3M tape for superior bonding, and come with detailed installation instructions. Professional installation is recommended. Products carry a 12-month unlimited mileage warranty against defects, excluding electrical components.

Finance your trucks with Hino's trusted partners.
Financing
Financing, Leasing Available
Finance Contacts
Dinh Nguyen, dnguyen@monarchtruck.com, 408-275-0500 ext 242
Monday - Friday: 8:00 am - 5:00 pm
Hino News & events

ACT - Alternative Clean Transportation
May 20-23, 2025
Explore cutting-edge medium duty technology at the ACT - Alternative Clean Transportation Expo, at the Las Vegas Convention Center.

NBWA
September 29-02, 2025
Join us at NBWA in San Diego, California.

NTEA Commercial Vehicle Upfitting Summit
October 15-16, 2025
Join us at the NTEA Commercial Vehicle Upfitting Summit at Kalahari Resorts in Sandusky, Ohio.

American Towman Expo
November 21-23, 2025
Join us at the American Towman Expo in Baltimore, Maryland.
get in touch
contact us
We'd love to hear from you! Whether you have a question, need support, or want to share your feedback, we are here to help.
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Location
Hino of Union City / Monarch Truck Center
29899 Union City Blvd
Union City, CA 94587 -
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Phone
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fax
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Company Website
https://www.monarchtruck.com -
Additional Contacts
Tony Guetersloh
510.471.5530
Sales-Lease
Paula Ventura
510.476.0680
Ben Rivas
510.476.0680
Service
Dena Lozoya
510.476.0674
Charles Shimozono
510.476.0674
Parts
Gabe Benavidez
510.476.0674